Women are looking for bras in half cup sizes

Women who always have problems to buy bras because the offered sizes are either too tight or too large will be happy to know that some brands among with Playtex now propose bras in half cup size.

So if your breast is too big for A cup but too small for a B cup, this is a great idea that will be useful for you.

It is a first step to the victory for millions of women who complain that lingerie shops and garment shops fail to recognize the full range of the female form available.

Playtex said that studies show that more than half of the women want dessous lingerie and especially bras to be sold in half sizes.

Women are very unique in terms of shape and size and it's true that the best choice would be to wear made to order custom made lingerie, but this is not possible for most of the women because of the high price of this kind of product.

The Playtex MySize range was launched fifteen years ago in the US and as the brand want to become one of the leader in the industry it has been decided to offer an improvement in lingerie choice for all the women.

Many other brands might follow that move.